Why It’s Always a Good Idea to Stage a Home That’s for Sale

If you live in the sunny Southwest Florida area, you know that the month of May brings a change to our everyday lives. Our snowbirds, seasonal residents and winter vacationers have, for the most part, returned to their home states, leaving us with fewer lines at restaurants, lighter traffic patterns and yes…breathing a sigh of relief.

But you know what? There are still lots of people, almost 19 million, that call the state of Florida home, and about a million of those folks live in Lee and Collier counties.

So why would someone conclude that because ‘season’ is over, nothing is going to happen in real estate sales until the end of the year? I don’t get it. But I hear it too often, and many times it’s from realtors.

Our area always has activity in the real estate market. There are always people looking to purchase a home in the Greater Fort Myers area.

So if you’re a Realtor and have active listings, or if you’re a home owner/investor/builder with a home to sell, why wouldn’t you want to make it show it’s absolute best? Even if the number of showings decreases during our slower season of the year, your Buyer might be looking at your listing now, in May/June/July/August…you get the idea.

Homes that are staged properly create a positive emotional response the moment a potential buyer walks in the door, actually before they even get inside the front entrance. That’s always my goal when staging a home for a client. Grab that buyer’s attention, make them want to step inside and see more of the home. Once they start visualizing themselves living there, placing their own furniture, sipping their morning coffee in the Nook, they’re hooked.

Here’s an example. My client had a lovely home for sale in N. Naples. It was vacant, and although the finishes were lovely, after a few months on the market no offers came. Buyers stepped inside and didn’t know what to do with the space in front of them, so they left. They couldn’t see the Dining area to the left, the cozy Gathering Room straight ahead, or the cute little Nook next to the Kitchen. They just saw an empty space.

We staged the main living areas of the home: the Dining Area, Gathering Room, Nook, Kitchen and Family Room. It was under contract within two weeks. Home Staging gave buyers what they were looking for…something to see in each space, to show them the size and scale of the furniture, and an idea of how the space could be used. They loved it!

So how about you? SELLERS: Are you willing to invest some money now to ensure that every single buyer who walks through the front door of your home sees a lovely, warm and inviting place that speaks to them? REALTORS: Are you willing to spend some time with your sellers, educating them on the advantages of Home Staging? Don’t let a single showing go buy without presenting the best possible home to buyers, every single day the home is on the market!