On the Market for 2+ Years, Staged and Sold in 90 Days

I was contacted several months ago by a broker on Captiva Island, FL that I had done business with previously on Captiva. They had a listing for a gulf front home that was listed for over 6 millions dollars and had been on the market for more than 2 years.

It had a very unique floor plan, and although it was prime beachfront property, having been built in 1971 it needed updating. The home had been shown many times but no sale.

Entry and Living Area Before Home Staging

Potential buyers saw a large, white, empty space…pretty much the same look in every room of the main house (guest house and guest quarters were not staged, but had some basic furniture in them).

When a home is staged, the purpose is to not only show the function of a room or space, but to create a positive emotional response and draw the client in, let them envision themselves living in the home.

I staged and styled the home with a Coastal Contemporary vibe, using bright primary colors to liven up the interior. The Entry, Living Room, Dining Room (with sitting area), Master Suite and Den were staged.

Here is the home after the staging project was complete:

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Living Area
Living Area and Entry
Dining and Sitting Areas
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Master Bedroom

I used the brightest primary colors throughout the Living and Dining areas, then went with a more soothing palette in the Master Suite. Some basic staging was done in the Kitchen and Master Bath as well.

Happily, the home was under contract in about 90 days, a very quick result considering the price point as well as the length of time on the market!

We now have some very happy sellers, the broker is thrilled, of course, and the new owners are already busy making renovation plans. It’s a win-win.

Many of the pieces and accents shown in this home were purchased from Wayfair, my go-to source for home staging, interior decorating and personal purchases. Learn more about why I love Wayfair and see purchase details for some items shown here.

How about you? Do you have a home to sell in the Greater Fort Myers area? Let’s talk!